About Schell’s

German Craft is our family tradition.

We are a family owned and operated brewery in New Ulm, Minnesota. Our story began in 1860 when August Schell, a German immigrant, couldn’t find a traditional German beer in his new home. So, he made his own.

He laid the first brick to the Schell’s brewery along the banks of the Cottonwood River, where it still is today.

While the brewery has seen some changes, like plumbing, August’s legacy of being an innovative brewmaster remains. It has continued through six generations and over 100 varieties of German Craft beer.

Jace, Ted, Jodi, Franz, and Kyle Marti. Lucky and Ezekiel, the Peacocks (not pictured).