August Schell is born
August sets out for the United States
He arrives in New Orleans and gradually makes his way to Cincinnati.
August makes an honest woman of Theresa Hermann
Theresa also hails from Germany. The two get to work on a family.
The Schells head North
Members of the Turner Society, fellow German immigrants, had settled but were struggling. August, Theresa and their two baby daughters join them and co-found New Ulm, MN.
Thirsty for a good beer, Schell’s brewery is built
August partners with a former brewmaster, Jacob Bernhardt, two miles outside of town.
The Dakota War
The influx of settlers in Southern Minnesota displaces many Dakota people from their homeland. As a result, tensions erupt and the Dakota War takes place in the Schell’s backyard. While other establishments are burned, Schell’s remains untouched because of the kindness of the family.
August Schell becomes the sole owner of Schell’s
August buys out his partner, Jacob Bernhardt.
August and Theresa raise six children
Adolph, Otto, Emma, Emelia, Anna and Augusta.
The Schell’s Mansion, a humble dwelling, is built
The beautiful home sits on the brewery grounds. It has gardens and a deer park where August spends much of his time as his arthritis worsens.
August Schell dies at 63, leaving the brewery to Theresa
August’s eldest son, Adolph, is no match for the cold and flees to California. August’s son, Otto, who studied brewing in Germany, takes the reins as manager.
Otto makes beer colder
He introduces refrigeration to the brewery, giving Schell’s the ability to brew year-round.
George Marti takes over after tragic loss
Otto, a prominent community figure, dies suddenly and shocks the community. Theresa dies just four months later. George Marti, Emma’s husband, takes over as manager and president.
The Schell’s Brewery produces near beer, soft drinks and candy to keep the machinery running. They have a still in the brewery basement to keep their sanity.
George passes away. His son, Alfred, becomes manager and president
The Schell’s Hobo Band is born
Al’s passion for beer matches his passion for music, and he begins sponsorship of a band.
Al retires. His son, Warren, begins running the brewery
During Warren’s tenure, he brings about Schell’s Export, Schell’s Light and 1919 Root Beer.
A black walnut makes an unlikely hero
Schell’s cuts down a massive black walnut tree on the brewery grounds and sells the lumber to keep from closing its doors.
Warren’s son, Ted Marti, takes over brewery operations
Ted is educated at Siebel’s Institute of Brewing and studies under several breweries in Germany. He introduces craft beer to Minnesota and becomes president of the brewery in 1985.
Pils for the win
At the Great American Beer Festival, Pils earns a gold medal.
Schell’s introduces a line of specialty beers
Alt and Pale Ale are among them. In the 90’s, Schell’s produces 38 different beers.
The Schell’s build a state-of-the-art brewhouse
They import kettles from Germany for their state-of-the-art brews.
2002 Schell’s acquires Grain Belt
When a legendary Minnesota beer hangs in the balance, Schell’s saves it from extinction.
Pils gets gold. Again.
This time at the US Open Beer Championships.
Jace, Ted’s oldest son, becomes a brewmaster
Schell’s is a winner nine times over
Along with 13 other awards over the years, Schell’s brings home three bronze, six silver and five gold medals.