This is where the magic happens

Come to the place where the story of German Craft beer began.

August Schell Brewing Co., 1860 Schell Road, New Ulm, MN  56073

Brewery Tours

Tickets are sold on a first come, first served basis the day of the tour.

  • Ticket sales begin when our museum opens for the dayone hour before the first tour.
  • $5.00 admission charge.  ID’s REQUIRED for tastings.
  • Tour size is limited . Tours may sell out during busy times.  Limited access to production area.  We do not take reservations or payments by phone.


Fridays: 1:00 & 3:00.  Ticket sales begin at 12:00.

Saturdays: 12:00, 1:00, 2:00, 3:00, 4:00. Ticket sales begin at 11:00.

Sundays: 1:00 & 2:30.  Ticket sales begin at 12:00.


Private Group Tour Information:

  • Limited availability. Must be booked well in advance.  Please contact us at  or call 1-800-770-5020 for more information.

Museum of Brewing Hours:

Friday: 12-4

Saturday: 11-5

Sunday:  12-3

Gift Haus

  • Daily: 11:00am–5:00pm
  • The Gift Haus has a wide variety of Schell’s and Grain Belt clothing, hats, glassware and more!


There is limited parking on our grounds.  There is no turnaround area for large RV’s and campers in our lot.