This is where the magic happens

Come to the place where the story of German Craft beer began.

August Schell Brewing Co., 1860 Schell Road, New Ulm, MN  56073

Brewery Tours

  • Tickets are sold on a first come, first served basis the day of the tour.
  • Ticket sales begin when our museum opens for the day.
  • $3.00 admission charge.  ID’s REQUIRED for tastings.
  • Tour size is limited . Tours do sell out. Limited access to production areas.
  • No reservations.


  • Friday -Every 1/2 hour 1:00-4:30. Ticket sales begin at 11:00.
  • Saturday-Every 1/2 hour 11:00-5:30.  Ticket sales begin at 10:00
  • Sunday – 12:00, 1:00, 2:00, 3:00 & 4:00. Ticket sales begin at 11:00.
  • *NOTE: There will be no tours on Saturday, October 10th due to our Oktoberfest event.

Private Group Tours

  • Limited availability. Must be booked well in advance.  Please contact us at  or call 1-800-770-5020 for more information.

Museum of Brewing

Fall Hours:

Fridays 12:00-4:00

Saturdays: 11:00-5:00

Sundays: 12:00-5:00

Gift Haus

  • Daily: 11:00am–5:00pm

The Gift Haus has a wide variety of Schell’s and Grain Belt t-shirts, hats, glassware and more.


There is limited parking on our grounds.  There is no turnaround area for large RV’s and campers in our lot!