What's Going on
Join us at the Schell’s Bierhalle for an exciting night of BINGO, where you can sip on your favorite brews, test your luck, and support the New Ulm Baseball Association! With a jackpot of up to $2,000, every round brings the thrill of a big win!
Break out your most wonderfully awful holiday sweater and join us for our Ugly Sweater Contest & XMAS Games on Friday, December 19 from 5–8 pm. We’ll have festive games, prizes, and $1 off every pint. Come ready to compete, laugh, and celebrate the season Schell’s-style! 🎄🍻
Santa is coming to the Bierhalle! 🎅 While his elves are busy prepping for the big day up at the North Pole, the Jolly Big Guy is stopping by to spread some holiday magic. Bring your little ones to share their wish lists and snap a picture with Santa! Kids can sip on a 1919
Come enjoy live music from Crista Bohlmann in the Bierhalle!
Hey smarty pants, get ready to flex those brain muscles! Trivia Mafia is back in New Ulm and taking over Schell’s Bierhalle every Wednesday from January 7th to February 25th. Grab your friends, assemble your squad, and join us for brain-busting fun. Here’s your chance to earn bragging rights and the coolest Schell’s swag around.
Hey smarty pants, get ready to flex those brain muscles! Trivia Mafia is back in New Ulm and taking over Schell’s Bierhalle every Wednesday from January 7th to February 25th. Grab your friends, assemble your squad, and join us for brain-busting fun. Here’s your chance to earn bragging rights and the coolest Schell’s swag around.
Join us at the Schell’s Bierhalle for an exciting night of BINGO, where you can sip on your favorite brews, test your luck, and support the New Ulm Baseball Association! With a jackpot of up to $2,000, every round brings the thrill of a big win! Seats fill up quick, so get here early to
Hey smarty pants, get ready to flex those brain muscles! Trivia Mafia is back in New Ulm and taking over Schell’s Bierhalle every Wednesday from January 7th to February 25th. Grab your friends, assemble your squad, and join us for brain-busting fun. Here’s your chance to earn bragging rights and the coolest Schell’s swag around.
Hey smarty pants, get ready to flex those brain muscles! Trivia Mafia is back in New Ulm and taking over Schell’s Bierhalle every Wednesday from January 7th to February 25th. Grab your friends, assemble your squad, and join us for brain-busting fun. Here’s your chance to earn bragging rights and the coolest Schell’s swag around.
Hey smarty pants, get ready to flex those brain muscles! Trivia Mafia is back in New Ulm and taking over Schell’s Bierhalle every Wednesday from January 7th to February 25th. Grab your friends, assemble your squad, and join us for brain-busting fun. Here’s your chance to earn bragging rights and the coolest Schell’s swag around.
Hey smarty pants, get ready to flex those brain muscles! Trivia Mafia is back in New Ulm and taking over Schell’s Bierhalle every Wednesday from January 7th to February 25th. Grab your friends, assemble your squad, and join us for brain-busting fun. Here’s your chance to earn bragging rights and the coolest Schell’s swag around.
Join us at the Schell’s Bierhalle for an exciting night of BINGO, where you can sip on your favorite brews, test your luck, and support the New Ulm Baseball Association! With a jackpot of up to $2,000, every round brings the thrill of a big win! Seats fill up quick, so get here early to
Crowlers
to Go
Complete your visit to the brewery by grabbing a crowler on your way out. Crowlers keep our beer tap-worthy fresh and at its original quality for up to a month. Each crowler holds 750ml (25.36oz) of beer, and most of what we have available on tap in the Bierhalle is available in to-go crowlers. You can purchase crowlers for $10 apiece, or three for $27.


Let Us Host Your Event
Everything you need to host a great time — book one of Schell’s distinctive venues and give your guests an unforgettable experience surrounded by history, charm, and great beer.
Visit Our Gift Shop
Looking for some sweet merch? We’ve got you covered. Swing into our gift shop on your next visit or check out our online shop.
Hours:
Mon-Thurs: 11am-5pm
Fri-Sat: 11am-6pm
Sun: 12-5pm
Bierhalle FAQs
Are children allowed?
Yes, children are absolutely welcome! We even have 1919 Root Beer on tap and Buddy’s Soda in bottles. Please keep in mind this is a Bierhalle, but we do have games and other activities for kids. Adults are responsible for the children they bring to the Bierhalle, and we ask that kiddos remain under their guardian’s supervision.
Are dogs allowed?
Not inside the Bierhalle, or anywhere inside the Visitor Center, but we do allow dogs on our shady, breezy patio right outside the Bierhalle. Dogs must be leashed and well-behaved. (This rule does not apply to service dogs, which are allowed to accompany their humans anywhere in our Bierhalle and Visitor Center.)
Can we bring our own food?
Of course! There are plenty of fabulous food options nearby. Just be sure to bring the extras, as we cannot provide spare napkins, utensils, salt, pepper, hot sauce, or sauerkraut. If you bring food from home, prepare it beforehand in its entirety and please leave your slow cookers, charcoal grills, popcorn makers, air fryers, coffee machines, griddles, and mixers at home.
Do you have games?
Sure do! We’ve got a plenty of board games, puzzles, cards and dice to keep you entertained while you sip your suds. In the summertime, we have bags and giant Jenga in our Biergarten.
Do you sell beer to go?
Yes, we sell Schell’s and Grain Belt crowlers. A lot of thought went into what to-go option we’d make available for our visitors. We decided the crowler was the superior option to the growler for many reasons. On average, a glass growler keeps beer carbonated and tap-worthy fresh for just three days. After that point, it begins to degrade due to oxygen intake and UV light.
Crowlers also offer more convenience. There’s no need to bring a heavy glass jug in, clean it out after each use or purchase an additional one because you forgot to bring it with you. The crowler also lends itself well to enjoying your favorite brew while in recreational areas.
Lastly, you have a really cool label to peel off and stick on your beer fridge, water bottle, garage wall or wherever your heart desires.
Do you offer discounts?
Yes, we offer a Bierhalle and Gift Shop discount to veterans and military members.