August Schell Brewing Company

1860 Schell Road

New Ulm, MN 56073

Contact Us

800-770-5020 (ph)
507-354-5528 (ph)
507-359-9119 (fax)

Brewery Gift Shop
Open daily 11am – 5pm.

Brewery Tours:
Due to construction, tours will not be permitted to enter the production facilities until the spring of 2014.

September – May
Friday: 1:00 and 3:00
Saturday: Noon, 1:00, 2:00, 3:00, and 4:00
Sunday (Sept.-November): 1:00, 2:00, 3:00 and  4:00


NOTE: There will be NO tours Friday, February 13th or Saturday, February 14th due to our Bock Fest event

Summer Schedule
Tours run daily Memorial Day through Labor Day
Monday through Friday:  1:00, 2:30 and 4:00
Saturday:  Noon, 1:00, 2:00, 3:00 and 4:00
Sunday:  1:00, 2:00, 3:00 and 4:00

**The brewery will be closed at 2:00 on July 11, 2015 for a private event**

*Note:  Tour times are extended during these New Ulm city festivals – Bavarian Blast (third weekend in July) and Oktoberfest (1st and 2nd weekends in October).  Please contact us for these times.

Brewery tours last approximately one hour.  History of the founding family and of the brewery itself is covered, and the tour ends with an assorted beer and 1919 Root Beer sampling in our Rathskellar Tap Room.

We do go up to the old copper kettle area; however, due to liability issues and close production areas, we do not go into any other production areas of the plant.  A short video will be shown in the Tap Room, which shows production areas and more of the brewing process.

We do go outside, and steps are involved.

Tours are sold on a first come, first served basis the day of the tour.  We do not take reservations for tours.

COST:  $3.00 – children 12 & under free

PLEASE NOTE – We try to accommodate as many people as possible, but TOURS DO SELL OUT QUICKLY.


Private tours may be arranged in advance by calling our office at least one week in advance. There is a minimum charge of $60.00 for private groups of less than 20 people.
Call: 507/354-5528

August Schell Museum of Brewing
Free admission.
Open Memorial Day through Labor Day: Daily 12pm-5pm.
please call for winter hours.