August Schell Brewing Company

1860 Schell Road

New Ulm, MN 56073

Contact Us

800-770-5020 (ph)
507-354-5528 (ph)
507-359-9119 (fax)

Brewery Gift Shop
Open daily 11am – 5pm.

Brewery Tours:

Fall Tour Schedule:

Friday: 1:00 & 3:00
Saturday:  12:00, 1:00, 2:00, 3:00 & 4:00 *  NO TOURS ON OCT. 10TH DUE TO OUR OKTOBERFEST EVENT
Sunday: 1:00, 2:00, 3:00 & 4:00

*Note:  Tour times are extended during these New Ulm city festivals – Bavarian Blast (third weekend in July) and Oktoberfest (1st and 2nd weekends in October).  Please contact us for these times.  THERE WILL BE NO TOURS ON SAT. OCTOBER 10th due to our Oktoberfest event on our grounds.

Brewery tours last one hour.  History of the founding family and of the brewery itself is covered, and the tour ends with an assorted beer and 1919 Root Beer sampling in our Rathskellar Tap Room.

Tours do go outside to see some areas of the brewery and steps are involved.  Please note that tours do not go into all areas of production due to safety regulations.  You will view one of our bottling lines and you will view our original copper brew kettle.

Tours are sold on a first come, first served basis the day of the tour.  We do not take reservations for tours.

COST:  $3.00 – children 12 & under free

PLEASE NOTE – We try to accommodate as many people as possible, but TOURS DO SELL OUT.


Private tours may be arranged by calling our office well in advance. There is a minimum charge of $60.00 for private groups of less than 20 people.
Call: 507/354-5528

There is limited parking on our brewery grounds.  There is no turnaround on our grounds for large motorhomes and campers.

August Schell Museum of Brewing
Free admission.
Fall Hours: 

Friday: 12-4

Saturday: 11:00-5:00

Sunday: 12:00-5:00