August Schell Brewing Company

1860 Schell Road

New Ulm, MN 56073

Contact Us

800-770-5020 (ph)
507-354-5528 (ph)
507-359-9119 (fax)

Brewery Gift Shop
Open daily 11am – 5pm.

Brewery Tours:
Summer Schedule
Tours run daily Memorial Day through Labor Day
Monday through Friday:  1:00, 2:30 & 4:00
Saturday:  12:00, 1:00, 2:00, 3:00 & 4:00
Sunday: 1:00, 2:00, 3:00 & 4:00

*Note:  Tour times are extended during these New Ulm city festivals – Bavarian Blast (third weekend in July) and Oktoberfest (1st and 2nd weekends in October).  Please contact us for these times.

Brewery tours last one hour.  History of the founding family and of the brewery itself is covered, and the tour ends with an assorted beer and 1919 Root Beer sampling in our Rathskellar Tap Room.

Tours do go outside to see some areas of the brewery and steps are involved.  Please note that tours do not go into all areas of production due to safety regulations.  You will view one of our bottling lines and you will view our original copper brew kettle.

Tours are sold on a first come, first served basis the day of the tour.  We do not take reservations for tours.

COST:  $3.00 – children 12 & under free

PLEASE NOTE – We try to accommodate as many people as possible, but TOURS DO SELL OUT.


Private tours may be arranged by calling our office well in advance. There is a minimum charge of $60.00 for private groups of less than 20 people.
Call: 507/354-5528

There is limited parking on our brewery grounds, if you are driving a motorhome or towing a camper you may want to call ahead of time for parking information.

August Schell Museum of Brewing
Free admission.
Open Memorial Day through Labor Day: Daily 12pm-5pm.
please call for winter hours.